Digital Copywriter

Welcome to the Boots Digital team – an exciting team within Boots UK, at the heart of our growth plans, as more customers look to us for online help, advice and shopping inspiration, as well as the best Boots products, prices and offers. As customers are changing, so are we - focusing on really understanding our customers’ needs and making the most of our great products and services to optimise the online shopping experience and drive growth.

The Digital Copywriter role is part of the Digital Experience team in boots.com. We are looking for a copywriter who is passionate and knowledgeable about creating compelling copy to join the team. They will use their copy skills and content management system (CMS) expertise to write and create assets and pages for boots.com and boots.ie, delivering the best customer experience to support our trading and marketing plans. This includes working across our category pages, service pages, promotions, hub pages, product descriptions, SEO copy and more.

Your Responsibilities

• Digital copy production and build of campaign assets for Boots.com UK and ROI websites
• Work collaboratively with the designers, channel teams and brands to deliver against marketing briefs across shop pages, homepages, and events
• Ensure assets are in line with our digital copy guidelines and the Boots brand, and fully integrated with marketing campaigns
• Deliver digital projects, from brief to live, as required

About you

• Experience using a CMS (Adobe Experience Manager would be ideal)
• Digital copy skills and experience of writing short form copy for a commercial site – an understanding of UX and SEO would be very helpful
• Customer-focused with high attention to detail
• Experience following a style guide (or similar) to ensure a consistent tone of voice
• The ability to be flexible in a fast-paced environment and reactive to changing promotions, including amending assets and customer journeys
• Excellent organisation and communication skills with the ability to manage multiple tasks and deadlines
• An English degree or equivalent qualification would be an advantage

Important note: This role requires some flexibility outside of normal offices hours. This typically involves working normal hours from 5am once a week, and occasional weekend working particularly at peak times and occasional overnight working e.g. for major launches. In general, you will be expected to be flexible with your working hours to meet business and customer needs.

About us
Being at the heart of Boots’ online proposition, you will have the opportunity to work with numerous stakeholders across the business. You will develop expertise in the end to end digital journey, building excellent foundations for career progression.

Our benefits

• Boots Retirement Savings Plan
• Enhanced maternity/paternity/adoption leave pay
• Discretionary annual bonus
• Generous employee discounts
• Flexible benefits scheme including discounted gym membership, life assurance, activity passes, holiday buying and much more.

We have a great range of benefits in addition to the above that go beyond salary and offer flexibility to suit you; click here to view our full list of company benefits (all rewards and benefits are subject to change and eligibility). Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots
We're always looking for people who care; people who go the extra mile to change things for the better. You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better. To find out more about life and careers at Boots, click here.

What's next
We are always open to discussing possible flexible working options and what this may look like for you, including job share and reduced hours. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check. Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.