Senior Media Manager, Boots Digital Health

Closing Date: Friday 14th August
Location: Islington, London (hybrid)
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas


Overview:

The Senior Media Manager is responsible for leading the strategy, planning, execution and optimisation of paid media activity for Boots Online Doctor. As the team's paid media subject matter expert, this role owns the day-to-day performance of all paid acquisition channels, ensuring marketing investment delivers measurable commercial outcomes while continuously identifying opportunities to improve efficiency and scale.

Working closely with the Integrated Marketing Lead and Head of Marketing, the Senior Media Manager translates business objectives into high-performing media plans and campaigns across PPC, Paid Social, Display and Affiliate channels. The role combines hands-on channel expertise with strong commercial acumen, ensuring campaigns are delivered efficiently, budgets are effectively managed and performance insights drive continual optimisation.

This role also builds strong relationships with the Boots Marketing team, media partners and platform providers, ensuring Boots Online Doctor benefits from industry best practice, emerging opportunities and innovative approaches to customer acquisition.

Key Responsibilities:

• Lead the planning, execution and optimisation of paid media campaigns across PPC, Paid Social, Display and Affiliate channels to achieve customer acquisition and commercial growth targets.
• Own paid media strategy and channel recommendations, using customer, market and performance insights to optimise marketing investment and maximise return on spend.
• Act as the organisation's subject matter expert for paid media, ensuring campaigns follow industry best practice and platform innovations are effectively adopted.
• Manage campaign implementation, trafficking and quality assurance across all paid media platforms, ensuring activity is delivered accurately and on schedule.
• Monitor campaign performance, proactively identifying opportunities to improve efficiency, conversion and return on investment through continuous testing and optimisation.
• Manage media budgets, forecasts and financial tracking, ensuring accurate spend management, purchase order administration and budget reconciliation.
• Develop regular performance reporting and present actionable insights and recommendations to marketing leadership and key stakeholders.
• Build and maintain strong relationships with media owners, platform partners and technology providers to maximise value, unlock new opportunities and influence future roadmaps.
• Work collaboratively with creative, CRM, SEO, Digital Experience, Analytics and Commercial teams to deliver integrated marketing campaigns and ensure consistent customer experiences.
• Support the Integrated Marketing Lead with annual planning, forecasting, budget allocation and marketing effectiveness reviews.

What you’ll need to have:

• Significant experience managing paid media across PPC, Paid Social, Display and Affiliate marketing, ideally within a high-growth digital business. Healthcare industry experience is strongly preferred.
• Demonstrable experience developing and executing performance marketing strategies that deliver measurable commercial results.
• Expert knowledge of Google Ads, Meta Ads Manager, AWin, Google Shopping and other leading paid media platforms.
• Strong understanding of attribution, measurement, analytics and conversion optimization, including experience using GA4
• Experience managing substantial marketing budgets, financial forecasting and purchase order processes.
• Excellent analytical skills with the ability to interpret complex performance data and translate insights into clear recommendations.
• Strong stakeholder management and communication skills, with the ability to influence colleagues across marketing, commercial and finance teams.
• Highly organised with excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.

Rewards designed for you:

• Pension membership
• Partial paid maternity leave
• Discretionary annual bonus
• Generous employee discounts
• Flexible benefits scheme
There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards
*Exclusions may apply (eligible roles only) Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A bit about us:

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

What's next:

If your application is successful, our in-house recruitment team will be in touch to arrange any next steps and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

We hope to hear from you soon.
Be brilliant with Boots.