Director of Category Marketing & Planning

This is a 12 month Fixed Term Contract based out of our Nottingham Support Office

As the Director of Category Marketing and Planning, you will play a pivotal role in shaping our marketing strategy and driving impactful initiatives that resonate with our communities across the UK and Ireland.

What you’ll be doing
You will lead the development and execution of category marketing strategies that not only elevate our brand but also enhance customer engagement and loyalty. You will be responsible for driving innovation and ensuring that our marketing efforts align with our business objectives. Your leadership will inspire a team dedicated to delivering care, confidence, and connection, making a tangible difference in the lives of our customers.

Key responsibilities
• Develop, own and implement comprehensive category marketing strategies that drive growth and enhance customer experience.
• Lead and mentor a high-performing marketing team, fostering a culture of collaboration and innovation.
• Analyse market trends and customer insights to inform strategic decisions and optimise marketing planning and initiatives.
• Collaborate with cross-functional teams to ensure alignment and execution of marketing plans that support business objectives.
• Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.

What you’ll need to have
• Proven experience in a senior marketing role, within a retail environment.
• Strong leadership skills with a track record of developing and motivating teams to achieve exceptional results.
• Experience of working across all marketing channels including advertising and production, digital (performance) and print marketing, content marketing, in store and social media and influencer marketing.
• Experience in leading successful marketing campaigns.
• Exceptional analytical skills, with the ability to translate data into actionable insights.
• Strong commercial focus, leveraging data and market insights to optimise campaign profitability and drive measurable revenue and customer growth.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.

It would be great if you also have
• Proven ability to lead marketing transformation and deliver impactful new initiatives that drive growth and brand performance.

Where your brilliance can take you
This role offers a unique opportunity to influence the direction of Boots’ marketing strategy and make a significant impact on our brand’s presence in the market. You will have the chance to work closely with senior leadership, shaping the future of our marketing efforts and driving meaningful change. Your contributions will be recognised and valued, allowing you to grow and develop within a supportive environment.

A bit about us
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

What’s next?
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.

Closing date for applications: 5th July 2026
If you have any questions about this role please contact samantha.shakespeare@boots.co.uk

Be brilliant with Boots.