Amit’s Journey – Diverse Challenges, Decision Making and Data Science

I’m Amit and I am a Senior CRM Analyst at Boots. I work in Brands and Personalisation within the Data Science Team, contributing to the development and analysis of marketing campaigns. I was drawn to this role at Boots for a couple of compelling reasons. Firstly, I was genuinely impressed by the marketing communications I had received personally, and I wanted to be part of the team responsible for these innovative campaigns, and of course, because Boots is a big name, having been around for over 170 years.

What is a CRM Analyst and what impact do they have on the business?

A Customer Relationship Management (CRM) Analyst plays a crucial role in helping organisations manage and optimise their interactions with customers. Their primary responsibilities revolve around leveraging CRM software and data to improve customer relationships, enhance sales and marketing efforts, and support overall business goals. The job involves customer segmentation, post-campaign analysis, building reports and dashboards, and training and supporting team members who use the CRM system.

Tell us about your experience at Boots

It’s hands down the best place I’ve worked in my career. The Data Science team is an awesome place to be. Seriously, everyone I’ve crossed paths with so far has been incredibly friendly and super supportive.

Let me gush about my manager for a second – she’s absolutely amazing, and together with the rest of the team, they made sure I felt right at home during my initial days in the office. This is my first job here in the UK, having recently moved from India with my family, and I couldn’t have asked for a smoother transition. The team went out of their way to make sure I felt comfortable and settled in. I love the hybrid way of working and being able to work from home and in the office.

One more thing that really stands out is how inclusive the culture is here. You can truly be yourself at work. As a gay man, this was particularly important to me, and I’ve felt nothing but inclusion and support since the day I joined Boots.

Tell us more about ‘using data for the good’ and why you are passionate about this

Utilising data for marketing is crucial in modern marketing practices. It enables us to make informed decisions, enhance targeting and personalisation, measure and optimise performance, and ultimately deliver a better customer experience – a critical aspect in the highly competitive business landscape in which Boots operates.

I’ve always had a passion for working with data, harnessing its potential to make informed decisions that enhance the likelihood of achieving success.

What is exciting about working in Data Science at Boots?

Boots offers a stimulating environment for data professionals. Here, you’ll find a culture that values data-driven decision-making, diverse challenges, advanced technology, career growth, and the opportunity to make a real difference. The Data Science team at Boots is a group of really talented people and working with them is always fun. It’s not just work that we do, we have a lot of fun too – team games, team outings and much more.

At Boots, we employ a diverse array of software and tools, and this repertoire continually expands. We regularly adapt our software and technology to maximise their utility for data-driven purposes. This adaptability is crucial for maintaining competitiveness and optimising efficiency. A few that we use the most in our team are SQL, Power BI, Unica, Adobe Campaigns, and Languages such as Python and R.

What advice would you give to somebody applying for a Data Science role at Boots?

Data Science is a field that can be both demanding and endlessly fascinating. Joining the Data Science team at Boots means you’ll have a significant influence on the decisions made by Boots and the experiences of our customers. You’ll have the opportunity to engage with cutting-edge technology and access a wealth of resources for continuous learning. Starting your career in Data Science now is ideal, as it is currently one of the most sought-after skills and is likely to remain in high demand for years to come.

Read more about our Data Science jobs here.