CRM Marketing Specialist

Contract: 12 months FTC

Shift pattern: Full time on site

Salary: Competitive

Recruitment Partner: Joanne Walker

Are you ready to make a difference? Join us at Boots as a Customer Marketing Specialist - Personalised Offers in Nottingham, Beeston!

Sitting within the Customer Marketing team, you’ll be responsible for developing the personalised marketing plan, rewarding our Advantage Card customers with exciting offers. Reporting to the Marketing Manager, you’ll work cross functionally with internal and external stakeholders, to deliver the best customer communications whilst driving real commercial results. It’s a busy role that requires a customer focused mind-set, strong communication skills, attention to detail and great organisation.

What you’ll be doing

In this busy and rewarding role, you will report to the Marketing Manager and collaborate with both internal and external stakeholders to deliver impactful customer communications. Your focus will be on driving real commercial results while ensuring our customers feel valued and engaged.

• Support and deliver the personalised offers plan for the Boots app, providing targeted and relevant offers to our growing customer base.

• Champion the Boots Advantage Card and app, ensuring alignment on the role of personalised offers.

• Manage multi-channel communications (Email, App, Events) to highlight strong offers delivered to customers.

• Drive KPI performance, including channel engagement and incremental sales.

• Review and assess commercial/customer impact, defining opportunities for improvement.

What you’ll need to have (our must-haves)

• Strong background in marketing, ideally with experience in CRM digital communications.

• A creative mindset with a customer-first and analytical approach.

• Excellent relationship-building skills with both internal and external stakeholders.

• Exceptional attention to detail and organisational skills, able to juggle multiple tasks effectively.

• Strong communication skills and a flexible attitude towards new challenges.

It would be great if you also have

• Experience in personalised marketing or customer segmentation.

• Familiarity with digital marketing channels and techniques.

• A degree in Marketing, Business, or a related field.

Where your brilliance can take you

At Boots, we believe in your potential. You’ll have opportunities for career development and growth, supported by a culture that values learning and progress.

Rewards designed for you

• Boots Retirement Savings Plan (up to 6% company contribution)

• Discretionary annual bonus

• Generous employee discounts for you and a family member

• Enhanced maternity/paternity/adoption leave pay

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only.

A bit about us At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

What’s next? If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

We hope to hear from you soon. Be brilliant with Boots.