eCommerce Brand Lead - Unilever

Role: eCommerce Brand Lead - Unilever

Contract: Fixed Term until Feb 2027

Shift pattern: Full Time

Location: Nottingham

Closing date: 25th March 2026

Recruitment Partner: Matthew Nelligan

What you'll be doing

Welcome to Boots Digital, an exciting team within Boots UK. This team is at the heart of our growth plans, as more customers look to us for online help, advice, and shopping inspiration. Of course, they also look to us for the best Boots products, prices, and offers. As customers are changing, so are we: focusing on really understanding our customers' needs and making the most of our great products and services to optimise the online shopping experience and deliver growth targets.

The Digital Brand Lead will advocate for their supplier's brands across the categories in which it plays on boots.com. They optimise the customer journey for each of their specific brands to ensure they show up brilliantly across all relevant touchpoints on Boots.com, to help achieve sales and growth targets for each category.

You will report into the Ecommerce Trading Manager, and work with multiple other partners and departments across the business, including Optimisation, Trading, Digital Experience, Supply and Marketing. We base the role in our Nottingham office, however, we may require travel to London to liaise with brand partners on occasion.

Main responsibilities

• Measure and reporting on main ecommerce metrics for your brands, whilst driving overall revenue and profit performance by ensuring the digital execution plan is as strong as possible.

• Coordinate and optimise online launches for any new products or range from each brand, whilst working with trading and marketing on support plans

• Utilise both Boots and supplier insights to analyse and understand customer behaviour, product trends and market information to help influence decisions and make recommendations for the annual plan

• Optimise the digital execution of main brand campaigns throughout the calendar year, whether value-led or inspirational

• Work with multiple teams and individuals across boots.com and the wider business. I seek out best practice and support from subject matter experts, such as those in design, digital marketing, product set-up, and supply.

• Co-ordinate multiple partners to ensure the delivery of campaigns and brand optimisation programs.

• Building relationships with the main brand contacts themselves is crucial.

• Managing the supplier relationship on boots.com involves frequent communication on several aspects, including sales performance, reporting, strategic planning, daily range maintenance online, and campaign optimisation.

• Full financial performance reporting on a weekly, monthly and ad hoc interim basis; you will analyse performance drivers and identify risks and opportunities.

What you'll need to have (our must-haves)

• The digital experience involves working in an ecommerce role. Alternatively, it requires being able to demonstrate an active interest in ecommerce. This interest should be accompanied by a strong understanding of online trading levers and performance marketing. The ideal candidate is confident in using data and insight to drive performance. They should also be confident in building and delivering plans.

• Trading experience with strong financial acumen, able to analyse, interpret and articulate financial performance

• Cross functional working, a focus on brilliant delivery and relationship building are key as you will be working with a broad set of stakeholders

• High attention to detail and the ability to be adaptable

• Must be highly organised, enthusiastic, and resourceful and the ability to make decisions in a fast paced and complex environment

• Clearly communicate timelines, tasks and deadlines to all stakeholders, highly proactive and the able to prioritise multiple tasks with minimum supervision

• Experience using digital analytics tools (like GA4, ContentSquare, Similar Web) would be highly beneficial but not essential

Rewards designed for you

• Boots Retirement Savings Plan

• Discretionary annual bonus

• Generous employee discounts

• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A bit about us

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive. We're committed to creating a brilliant Boots for our people, so they can make a difference for our customers and colleagues every time.

What's next

If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

We hope to hear from you soon.

Be brilliant with Boots.