SEO Content Lead - Condor Project

Role: SEO Content Lead - Condor Project

Contract: Fix Term - 18Months FTC

Shift pattern: Full Time - Monday - Friday

Location: Nottingham Support Office

Closing date: 13th June 2025

Recruitment Partner: Matthew Nelligan

About the role

Boots.com is looking for a Content Strategist to join our Digital team. In this role, you'll combine data, storytelling, and strategic thinking to improve customer journeys and lead Boot's digital growth. You'll be responsible for planning content that not only engages but performs, by using insights to guide decisions, improve messaging, and uncover new opportunities. We're looking for someone who's passionate about digital content, has a thoughtful eye for latest trends, and

Key responsibilities

You will report to the SEO Content Manager but will involve collaboration with UX, Digital Experience and Brand Marketing teams, and agency partners. You'll work across core areas of Boots.com such as healthcare, beauty, and pharmacy to plan, optimise, and measure content that meets customer needs and business priorities.

What you'll be doing:

• Lead content audits to identify strengths, gaps, and opportunities across Boots.com
• Use data (GA4, Contentsquare, social listening) to evaluate content performance and shape editorial planning
• Translate customer behaviours, search trends, and seasonal insights into actionable content strategies
• Work with cross-functional teams to achieve campaigns, launches, and always-on content needs
• Contribute to the Digital transformation programme by providing industry leading best practice
• Explore AI tools and trend forecasting to support scalable ideation and planning
• Champion Boots' brand tone and customer focus across all content formats

What you'll need to have

• A Bachelor's degree in a relevant field.

• Around 3 years' experience in content strategy, digital content, or content marketing: ideally within retail or e-commerce

• Experience working with editorial calendars across digital and social platforms · Proven ability to plan and optimise content using performance data and audience insights

• Comfortable using tools like GA4, Contentsquare, social listening platforms, and CMS systems

• Strong writing and editorial judgement, with an ability to tailor content to diverse customer needs · Able to collaborate across multiple teams to deliver cohesive content

• A good understanding of how customers navigate and engage with content across digital channels

• Highly organised with strong attention to detail and the ability to manage multiple content workstreams

• Confident presenting ideas backed by data and insight

• An understanding of how cultural and seasonal trends influence content performance

It would be great if you also have

• Familiarity with other digital storytelling formats, including video, interactive, or personalised content

• Experience using AI or trend tools to support ideation and campaign planning

• A background in health, beauty, or wellness content

• Awareness of Boots' customer base and how different audiences engage with content

• Experience in content testing, personalisation, or A/B testing to improve engagement Contentsquare certification

Our benefits

• Boots Retirement Savings Plan

• Discretionary annual bonus

• Generous employee discounts

• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

IF this role requires you to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.