Product Manager - Online Doctor

Role: Product Manager - Online Doctor

Contract: Permanent

Shift pattern: Full Time

Location: London

Hours: 37.5

Closing date: 30th April

Recruitment Partner: Matthew Nelligan

About the role

Boots Online Doctor is an online healthcare platform that connects patients with qualified medical professionals. We are looking for a Product Manager to join our team and focus on improving the customer-facing elements of the system. As the Product Manager, you will be responsible for identifying, prioritising, and implementing product features and improvements to enhance the user experience and drive business growth.

What you’ll need to have

• Work with the Head of Product to develop and implement a strategy to increase traffic and conversions through proactive management and development of the Boots Online Doctor website

• Suggest, scope and support the development new features for the Boots Online Doctor website that improve the customer journey and increase growth

• Support and collaborate on end-to-end marketing campaigns to further increase traffic and conversions

• Create a WOW experience for our customers

Research and insight

• Conduct market research and gather feedback from customers and stakeholders to identify user needs and pain points

• Analyse and learn about our customers' behaviour using digital and in-person methods

• Regularly review competitor websites and activity, developing a deep understanding of the competitive landscape and identify opportunities for differentiation

• Collaborate with the Boots Experience team

• Communicate regularly with internal customer-facing departments, such as the Clinical Team and the Patient Support Team

• Propose changes to the website structure, design, copy and flow, based on your expert research and insight

• Work closely with senior engineers to scope new features and produce estimates

• Ensure that all proposed changes are approved from a clinical, regulatory and legal perspective

• Validate changes to the website and customer journey using Google Analytics, Microsoft Clarity and other tracking tools

• Use data and analytics to measure the effectiveness of product features and make data-driven decisions

• Utilise testing methodologies for iterative development, adopting a ‘small batch’ way of working to prove your hypotheses before implementing at scale

• Continuously monitor user feedback and usage metrics to identify opportunities for further improvements

• Share both successes and failures, so that multiple stakeholders can learn and understand more about our customers

Management and operations

• Collaborate closely and communicate regularly with the Product, Marketing and Commercial teams, aligning to each other’s strategies, goals, and campaigns

• Collaborate with cross-functional teams, including design, engineering, marketing, and customer service, to develop and launch new features and improvements

• Define the product roadmap and prioritise initiatives based on business goals and user needs

• Create detailed Product Requirement Documents for Roadmap features

• Create project timelines and implementation schedules, by working with the Development Analyst and Development Manager

• When releasing features and improvements, ensure that performance can be robustly tracked

• Create and manage the Backlog

Essential skills, traits and experience

• At least 5 years experience as a Product Manager

• Proficient with Google Analytics and other website tracking and analysis tools

• Highly organised, methodical and reliable

• Excellent communication and stakeholder management skills

• Experience of working within a highly regulated industry

Desirable skills, traits and experience

• Experience of working within a healthcare / health tech environment

• Web design skills

Our benefits

• Boots Retirement Savings Plan

• Discretionary annual bonus

• Generous employee discounts

• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.