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Job Reference: 2 3 3 5 0 3 B R

Dublin, City West

Fixed Term

37.5 Hours

Reporting to the Head of Marketing you will work cross functionally with the Irish Category Team, Irish Marketing Team and UK Marketing Teams and oversee the creation, management, development and publishing of our social media and content strategy.

This Social Media Manager ensures we deliver key content to our customers and audiences in line with our marketing strategies across Beauty, Pharmacy, Wellness and Loyalty and works with our key Marketing Managers and Senior Communications Manager.

The ideal person in this role needs to live and breathe social media and be up to date with all the current social trends, along with management information reporting and understanding the key business analytics to assess results and impact.

Travel to Boots UK head office in Nottingham will be required from time to time, along with travel to our stores nationwide.

  • Lead, develop, maintain & update the content and social media strategy, ensuring it supports our customer, commercial and communication strategies across the Boots Ireland social channels.
  • Create and execute strategic Social Media calendars and robust 360-degree, consumer-centric activation plans in conjunction with all key marketing functions: media, creative, PR, digital, retail and loyalty (app and CRM).
  • Lead our strategic plans as we evolve our social media strategy which aligns with the brand purpose of the company and focuses on creative optimisation.
  • Plan, deliver and review social media campaigns demonstrating reach, customer acquisition, engagement, and ROI.
  • Management of the social media marketing budget and demonstrating direct ROI to activities.
  • Delivering an excellence in stakeholder management, with the ability to discuss and present work to senior stakeholders and other cross functional teams and agencies.
  • Work closely with brands to collaboratively plan launches across social platforms and in line with seasonal activity.
  • Closely manage, in conjunction with the PR agency, the strategy and management of the influencer network to ensure we have active brand ambassador content and social story-telling that is aligned to our core brand values.
  • Understand the market, customer, and technology trends to grow customer loyalty of our core customer groups.
  • Deep dive reporting into our customer and social analytics and prepare reports on how to grow/sustain channels.

  • A minimum of five years’ experience in a digital marketing/social media marketing role, with a passion for all elements of the marketing mix.
  • An excellent relationship builder with both internal and external stakeholder management experience and possess strong communication skills.
  • An individual who lives and breathes social media, with a real curiosity for achieving optimum results and who learns from each campaign.
  • Excellent attention to detail and accuracy is essential along with proven analytic capability.
  • A good team worker who enjoys working in a fast-paced environment.

  • Generous Employee Discount
  • Enhanced Leave Entitlements
  • Company Pension

We have a great range of benefits in addition to the above that go beyond salary and offer flexibility to suit you; click here to view our full list of company benefits (all rewards and benefits are subject to change and eligibility).


We're always looking for people who care; people who go the extra mile to change things for the better. You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better.

To find out more about life and careers at Boots, click here


A member of our Resourcing Team will be in touch with you via phone or email to give you an update on your application status and discuss any next steps. If you have not been successful on this occasion, you will be notified by email.
If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to enable you to be at your best.

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