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In-Store Marketing Specialist - Boots Opticians

Opticians»Marketing & Communications


Job Reference: 2 3 0 4 8 8 B R

Nottingham Support Office


37.5 Hours

Closing Date: 24th July
Location: Nottingham
Contract: Permanent, Full-time (Mon-Fri)
Recruitment Partner: Frankie McCallister-Lyas


The In-Store Marketing Specialist is a key role in our Opticians Marketing team to ensure the customer has a fantastic experience while they’re in our shops. Working within the In-Store Marketing Team, you will be delivering at fast pace at the very heart of the customer journey, ensuring clear and engaging value messaging which aligns with other channels. You will support the delivery of communications in store from creation to production and delivery, ensuring creative assets are fully aligned with Boots brand principles.

You’ll work as part of an exciting, award-winning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans, with exciting fashion brands and educating customers on the importance of looking after their eye health.

Key Responsibilities:

• Responsible for all creative elements of POS and other in-store marketing materials, ensuring it is designed and handed over to print to be delivered to stores within budget and to timelines
• Work cross-functionally with Trading, Merchandising and Legal to ensure all activity is legally sound and reflective of the Trading priorities
• Working with the rest of the Marketing team to help develop integrated through-the-line campaigns that deliver the key customer goals and KPIs (eye test volume, conversion to purchase, customer satisfaction)
• Develop and execute all store-based communications required to support the company goals covering the trading plan priorities, events, advice and information, NPD/trials, store development programme and local marketing

What you’ll need to have:

• Previous marketing experience
• A passion for in store marketing and a willingness to learn
• Ability to build strong relationships with others and work cross-functionally
• Ability to brief and critique creative, working with our design agency to ensure best in class creative
• Enjoy working at pace, adjusting to the needs of the business, to meet deadlines
• Motivated, with a ‘can do’ attitude and customer first mind set
• Good attention to detail and a high concern for order and quality
• Good problem solving skills

Why Boots:

You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential.

We’re proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better. To find out more about life and careers at Boots, click here.

Our benefits:

• Boots Retirement Savings Plan
• Enhanced maternity/paternity/adoption leave pay
• Discretionary annual bonus
• Generous employee discounts

Flexible benefits scheme including discounted gym membership, life assurance, activity passes, holiday buying and much more.

We have a great range of benefits in addition to the above that go beyond salary and offer flexibility to suit you; click here to view our full list of company benefits (all rewards and benefits are subject to change and eligibility). *Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

What’s next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

We are always open to discussing possible flexible working options and what this may look like for you, including job share and reduced hours. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

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