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Digital Brand Lead

Support Office»Digital


Job Reference: 2 3 0 4 6 5 B R

Nottingham Support Office


37.5 Hours

Level 6

Welcome to the team – an exciting team within Boots UK which is at the heart of our growth plans as more customers look to us for online help, advice and shopping inspiration, as well as of course the best Boots products, prices and offers. As customers are changing, so are we: focusing on really understanding our customers’ needs and making the most of our great products and services to increase the online shopping experience and achieve growth.

About the opportunity

The team seek two Digital Brand Leads to partner with Unilever and Haleon. As our Digital Brand Lead will represent either Unilever or Haleon across the various categories in which it plays.

The Digital Brand Leads are responsible for daily trade of their specific brands and how they show up on, to achieve stretching growth targets. These include Dove, Sure, Simple and Lynx for Unilever and Sensodyne, Centrum and Panadol for Heleon plus others. You will report into an Ecommerce Trading Manager and working closely with the wider Merchandising & Optimisation teams.

This role is based on-site at our Boots HQ in Nottingham, with the opportunity to travel to your allocated brands as and when.

Day to day

  • Responsible for driving the revenue and profit targets for your brand, by ensuring the plan is as strong as possible and inspires the right traffic to the site
  • Accountable for the e-commerce metrics and optimisation of your brand across the and websites.
  • Use insights from Boots and your brand to understand customer behaviour, making decisions based on these insights to create a strong customer-focused plan using your insights and experience
  • Required to work with a range of teams & individuals across, trying to find best practice and support from subject matters experts (e.g. copy writers, SEO specialists, AB testing, supply, PM) and, where appropriate, co-ordinating virtual teams to complete activities
  • Full financial performance reporting on a weekly, monthly and ad hoc interim basis; ability to analyse, interpret and articulate performance drivers and identify risks and opportunities

About you

  • Digital experience working in an e-commerce role or able to demonstrate an active interest in e-commerce with a strong understanding of online trading levers and performance marketing – proficient in using data and insight to improve performance and in building and delivering plans
  • Trading experience with strong financial skills, able to analyse, interpret and articulate financial performance
  • Focus on delivery and relationship building are necessary as you will be working with a broad set of partners
  • High attention to detail and the ability to be adaptable. Must be highly organised, enthusiastic, and resourceful and the ability to make decisions in a fast paced and complex environment.
  • Clearly communicate timelines, tasks and deadlines to all team members, proactive and the able to prioritise multiple tasks

Our benefits

  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.

What's next

Where a role is advertised as full-time, we are open to ment discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires you to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.


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