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Head of Go to Market - Boots UK

Support Office»Marketing & Communications


Job Reference: 2 2 8 5 2 5 B R

Nottingham Support Office


37.5 Hours

Closing Date: 11th April 2024

Location: Nottingham, Full Time

Contract: Permanent

Recruitment Partner: Frankie McCallister-Lyas


This role is a critical linchpin in driving the creation of the best strategies and plans for the business unit while ensuring this is achieved in the most efficient way to hit all the financial, customer and strategic targets for the business unit. This role drives our Value and Christmas strategies and plans for the total business. Based in D90 Nottingham, this full-time role combines the best of commercial, marketing and insight to achieve these goals.

Joining the Go to Market team presents an exciting opportunity to drive the development of a critical capability at the heart of the new business operating model.

About the opportunity:

The Go to Market and Planning team sit centrally within the Commercial teams of Boots, reporting into Marketing, though playing a critical role to the total function , across Commercial, Digital and Insights. This Head of GTM role reports to the Director of Go to Market and Planning and has strong matrix relationships which are critical to maintain, particularly with the General Merchandise Business Unit Director and Category director for Christmas.

Peers and critical stakeholders of this role are across the General Merchandise and Beauty business unit lead teams (across category trading, own brand product, supply chain, insights, marketing, finance and ecommerce), as well as the other Go to Market business unit leads (in Beauty and Healthcare & Pharmacy Business Units) and the Customer & Commercial Planning team within the wider team.

Key Responsibilities:

• Development of an innovative in-year trade plan which drives meaning and difference for Boots:

o Responsibility to ensure the plan is grounded in insight & data

o Ownership of translation of commercial activity into motivating, innovative and customer-led messages, themes & promotions across all channels (inc. design and development of themes, big customer messages and deals)

o Ownership of brief to other leads (e.g. .com and Marketing) on the plan to execute

o Responsibility to review and respond to changes in context and lead reactive changes to the plan

• Consolidation & communication of campaign performance, market & competitor activity to influence future activity, communicated to the rest of the business

• Evolution of the long-term strategy of the Business Unit, in the service of the overall Boots strategy

About you:

• Highly experienced leader (ideally across at least two of Commercial, Retail, Marketing and Insight)

• High level, and experience, of commercial acumen

• Strong track record of delivery to targets, through the creation of owned plans and strategies

• Ability to see multiple perspectives (commercial, customer, brand and operational) to drive for the right blended plan and outcome

• Experience of detailed and high value promotional plans (critical for the Value and Christmas elements of this role)

Our benefits

  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.

What's next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

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