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Social Media Specialist - Boots Opticians

Opticians»Marketing & Communications


Job Reference: 199665BR

Nottingham Support Office

Fixed Term


12 month fixed term contract

Overview of the role and our Team:

Are you a social media expert? A content creator? Do you want to work for a big brand and have the opportunity to launch and lead new social media channels? This is a fabulous opportunity to do just that!

We’ll call you our Social Media Specialist – because you are an expert. You’ll create and own the content plan across our TikTok, Instagram and Facebook channels, coming up with new and trending ideas to grow followers and engage our community. You’ll not just create the plan, you’ll also create the content, with the help from your Social Media Assistant.

You’ll need to know the ins and outs of what works on the various platforms, as engagement is key to success. Working directly with creators, our platform partners and our global agency, you’ll take our channels to the next level – plus you’ll work with our paid media, digital and operations teams to make the experience seamless.

About the role:

You’ll work as part of the Boots Opticians Marketing team - an exciting, award-winning team that likes to have fun and get things done.

At the heart of Boots Opticians growth plans, we help our customers to See What’s Possible, working with exciting fashion brands and educating customers on the importance of looking after their eye health.


• Launch new social media channels across TikTok, Instagram and Facebook with the aim of growing followers and engagement
• Own and manage the content plan for each channel including idea generation – both what’s culturally relevant for the community and interesting brand topics we want to share with the community – in the brand tone of voice
• Create content natively and use relevant tools for production support e.g. Canva
• Review and approve posts to go live from the team, agency, content creators via Sprinklr
• Manage additional content support with team members internally, internal & external agencies, the platforms and directly with content creators
• Lead the social media assistant and oversee their responsibilities
• Own the performance of the channel and conduct social listening, supported by social media assistant
• Travel to stores, events, shoots to capture content and on occasion, cover out of hours social media activity
• Support with best practice and guidance for stores to enable local marketing support via socials

About you:

• A social media enthusiast with previous experience in managing the content plan and creating content for social media channels, either as a creator yourself or for another brand, or both!
• Keeps up to date with the trends and updates on social channels, and knows good content aesthetic and captivating copy
• Self-starter with initiative to identify opportunities and make things happen off your own back, at pace
• Motivated, challenges the norm with a ‘can do’ attitude and customer first mindset. Wants to explore fresh ideas and test what works.
• Good attention to detail and understands the importance of brand governance
• Proven success of launching new social media channels and driving engagement
• Understands KPIs to effectively measure socials and drive performance and engagement / follower growth

Hybrid Working:

We offer our Support Office team members a flexible, hybrid working approach based upon empowerment, accountability, care and trust, which includes a balanced mix of remote and office-based working - this will be discussed with you as part of the application process.

Our Benefits:

• 25 days holiday + bank holidays
• Generous employee discount plus enhanced discounts for Boots brands, Boots Opticians and Boots Hearingcare
• Excellent onsite facilities including staff shop, opticians (including free eye tests for team members), gym, cafeteria, outdoor seating spaces and dry-cleaning service

We have a great range of benefits in addition to the above that offer flexibility to suit you; click here to view our full list of company benefits (*all rewards and benefits are subject to change and eligibility).

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.

We are always open to discussing possible flexible working options and what this may look like for you, including job share and reduced hours. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to enable you to be at your best.

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