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Retail Media Manager, Marketing - Boots UK

Support Office»Marketing and Brand


Job Reference: 194059BR

Nottingham Support Office




Are you passionate about pushing retail media to the next level; managing and driving forward exciting and innovative projects within Boots across both physical and digital mediums? If so, this is the role for you!

We're looking for a Retail Media Manager who will own the delivery and activation of some of our key retail media channels in Boots. From leading the delivery of new media inventory to Boots, collaborating with the wider business on how this inventory can be maximised but also working closely with our retail media partners across both data and media.

This role will be responsible for leading the creation of several new retail media channels, including delivery, commercialisation, and subsequent evolution; working closely with key internal stakeholders to ensure release and ongoing execution of activity.

You can see an example of one of these new channels here

About the opportunity:

• Hands-on and day-to-day management of the delivery of key new retail media channels for Boots; leading projects from scoping and planning through to delivery and implementation
• Prepare and finalise business cases as well as scope requirements documentation including obtaining sign off.
• Work with a range of technical delivery team and third-party partners to build timelines and identify deliverables and milestones.
• Manage top level reporting on a weekly basis including tracking milestones, risks and dependencies.
• Drive meaningful innovation; identifies new, innovative ways of reaching customers.
• Utilizes martech to support the delivery of effective campaigns; works closely with data science teams to drive mass personalization across channels.
• Works with analytics teams to measure and report on campaign & channel performance; ensures KPIs are in place for all activities.
• Manages relationship with Retail Media Group and internal teams

About you:

• Demonstrable expertise across a range of media channels, particularly across addressable media with experience / understand of ad tech / ad operations / digital marketing / programmatic
• Scaled project delivery experience if this has been working on retail and/or consumer businesses this would be beneficial.
• Experience of managing multiple stakeholders – experience of working in close collaboration with creative and content teams.
• Effective communicator and able to build relationships with key stakeholders
• Understands how to incorporate customer insight and customer journeys with analytics to drive results.
• Strong commercial acumen; ability to drive measurable performance for the business and understand of how to maximise use of a channel from a commercial and marketing perspective.
• Analytical and structured, beneficial if proficiency in key martech / media tools, including FB, Google, Amazon, Criteo, GA360, Adobe (or similar); understanding of performance tracking including digital performance metrics, econometric and MTA.


• Competitive holiday allowance (with the option to buy more days)
• Boots Retirement Savings Plan pension scheme
• Discretionary annual bonus scheme
• Enhanced Maternity / Paternity / Adoption leave pay
• £100 gift card for colleagues expecting/adopting a baby
• Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, holiday buying, dental cover, life assurance, restaurant discount cards, activity passes and much more (exclusions may apply, eligible roles only)
• Access to our Employee Assistance Programme offering free, independent and confidential counselling and support, 24 hours a day, 7 days a week
• Generous staff discount (with enhanced discounts for Boots brands, Boot Opticians and Boots Hearingcare)
• Access to corporate third-party discounts, including retail, cinema, holidays and more (UK only)
• Access to the Boots Benevolent Fund, a registered charity that offers support to eligible current and former colleagues in the UK, as well as their immediate relatives, at times of financial hardship.
• Excellent onsite facilities, including; staff shop, opticians, gym, coffee shops, cafeteria, outdoor seating spaces, dry cleaning service and excellent travel links including on campus bus stops

Hybrid Working

At Boots we're proud to offer our Support Office team members a hybrid working approach, because how we work is central to our ability to compete, innovate and win together. Our hybrid, flexible approach to work is based upon empowerment, accountability, care and trust and includes a balanced mix of remote and office-based working (our Head Office is based in Nottingham).

Why Boots

Our mission is to help everyone to feel good. This starts internally – with every colleague and every team. In our stores and pharmacies, our warehouses and our Support Office, we work together, putting our customers first and our colleagues at the heart of everything we do. We aim to attract, develop and retain the best people, with a huge range of opportunities for you to continue to grow with us… just bring your passion and commitment and we’ll do the rest.

Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.

*Boots has a commitment to our candidates and as such we do not accept speculative CVs from agencies. We have a defined list of preferred agency partners who may be invited to support us in sourcing candidates for particular roles.
We do not accept speculative and unsolicited CVs submitted to Boots contractors and employees by any means other than through our recruitment portal under instruction from the Boots Recruitment Team*

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