Back to results

Senior Go to Market Manager – General Merchandise

Support Office»Marketing and Brand


Job Reference: 192562BR

Nottingham Support Office



Senior Go to Market Manager – General Merchandise

Closing Date - 7th December 2022

With the introduction of the new Go to Market team, it presents an exciting opportunity to join and continue to contribute to the development of a critical capability at the heart of the new Business unit operating model.

This role is a critical linchpin of the business unit leadership team, driving the creation of the best strategies and plans for the business unit while ensuring this is achieved in the most efficient way to hit all the financial, customer and strategic targets for the business unit.

The role largely combines the best of commercial, marketing and insight to achieve these goals.

About the opportunity:

Reporting into the Head of Go to Market & Planning, the Senior Manager sits centrally within the Commercial teams aligned to Marketing, but playing a critical role to the total function. This role is for the General Merchandise business unit which holds accountability for our Value and Christmas strategies and plans for the total business. Responsibilities include -

• Development of an innovative in-year trade plan which drives meaning and difference for Boots:
• Consolidation & communication of campaign performance, market & competitor activity to influence future activity, communicated to the rest of the business
• Evolution of the long-term strategy of the Business Unit, in the service of the overall Boots strategy
• Lead across a virtual team of Category, Finance, Insights, Digital, Marketing and Operations specialists
• Inspire the Category General Managers to deliver innovative, exciting executions not tried before
• Lead the way on creating a culture in which we stay one step ahead of the market.
• Key Performance Indicators include; sales revenue growth & profit, positive brand and customer metrics & long term customer value across new & retained groups

About you:

• Highly experienced leader ideally across Commercial, Marketing or Insights
• High level, and experience, of commercial acumen
• Strong track record of delivery to targets, through the creation of owned plans and strategies
• Ability to see multiple perspectives (commercial, customer, brand and operational) to drive for the right blended plan and outcome
• Experience of detailed and high value promotional plans (critical for the Value and Christmas elements of this role)


We have a great range of benefits that go beyond salary and offer flexibility to suit you:

• Boots Pension Scheme
• 25 days holiday + bank holidays
• Discretionary annual bonus scheme
• Generous staff discount (Boots, Boot Opticians and Boots Hearing Care)
• £100 gift card for colleagues expecting/adopting a baby
• Access to corporate discounts, including retail, cinema, holidays etc (UK only)
• Discretionary annual bonus scheme
• Access to our Employee Assistance Programme
• Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, dental cover, life assurance, restaurant discount cards, activity passes, holiday buying and much more (exclusions may apply, eligible roles only)
• Onsite staff shop, opticians, gym, coffee shops, cafeteria, dry cleaning service and excellent travel links
*All rewards and benefits are subject to change and eligibility.

Why Boots

Our mission is to help everyone to feel good. This starts internally – with every colleague and every team. In our stores and pharmacies, our warehouses and our Support Office, we work together, putting our customers first and our colleagues at the heart of everything we do. We aim to attract, develop and retain the best people, with a huge range of opportunities for you to continue to grow with us… just bring your passion and commitment and we’ll do the rest.

Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

We offer a variety of flexible working patterns to support our colleagues to achieve a good work life balance, just speak to our Recruitment team to find out more.

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.

If you have any questions about this vacancy, please contact

You might also be interested in

Got a question?

Check out our FAQs on searching for jobs, applications, interviews and other commonly asked questions


Why Boots?

At Boots care is at the heart of everything we do.
Discover how we support you to achieve your goals, how we’re creating an open and inclusive working environment and explore our meaningful benefits.