Back to results Digital Copy and Content Lead - Boots UK

Support Office»E-Commerce


Job Reference: 183460BR

Nottingham Support Office




We’re looking for a motivated and creative Digital Copy and Content Lead with a specialist skill in copywriting to join the Digital Experience team, and lead projects from brief to live on our UK and ROI websites.

About the opportunity:

You will lead the day to day digital content delivery for one of our business unit trading areas (Beauty, Health or General Merchandise). You’ll work within a team of copywriters, designers and FED specialists to ensure all briefs that come into the team are delivered with a focus on digital copy, to give a customer experience to remember. In a fast paced and reactive environment, you’ll be relied upon to stay calm and collected, working within the Boots guidelines, to ensure the digital experience is best-in-class.

Your Responsibilities:

• Lead content creation and delivery for a specific business area within
• Develop engaging copy to meet the briefs of high-profile campaigns and projects, through the project lifecycle of creation of copy, testing, quality control, final page approvals and publishing to live.
• Lead projects, campaigns and events briefed into the team to ensure they land on time.
• Champion and embed the DE&I and Boots copy principles into, ensuring pharmacy, medical and legal compliance.
• Work with the Optimisation team to test and learn within our CMS system, supplying copy options, evaluating and applying findings to future campaigns.
• Stakeholder management with internal teams and external agencies including commercial and operations teams, marketing communications, to ensure language integration and sign-off prior to go live.
• Work within the project management workflow tool to understand briefs, manage team resource, monitor status, and deliver to agree timelines.
• Line management of a small team of copywriters

About you:

• At least 3 years’ worth of experience within digital content/copy for a commercial site
• CMS working knowledge (Abobe AEM would be ideal)
• Excellent project management, organisation and communication skills, with high attention to detail and customer focus
• Strong and collaborative stakeholder management
• An English or similar degree would be an advantage, but not essential


• Competitive holiday allowance (with the option to buy more days)
• Boots Retirement Savings Plan pension scheme
• Discretionary annual bonus scheme
• Enhanced Maternity / Paternity / Adoption leave pay
• £100 gift card for colleagues expecting/adopting a baby
• Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, holiday buying, dental cover, life assurance, restaurant discount cards, activity passes and much more (exclusions may apply, eligible roles only)
• Access to our Employee Assistance Programme offering free, independent and confidential counselling and support, 24 hours a day, 7 days a week
• Generous staff discount (with enhanced discounts for Boots brands, Boot Opticians and Boots Hearingcare)
• Access to corporate third-party discounts, including retail, cinema, holidays and more (UK only)
• Access to the Boots Benevolent Fund, a registered charity that offers support to eligible current and former colleagues in the UK, as well as their immediate relatives, at times of financial hardship.
• Excellent onsite facilities, including; staff shop, opticians, gym, coffee shops, cafeteria, outdoor seating spaces, dry cleaning service and excellent travel links including on campus bus stops

Hybrid Working

At Boots we're proud to offer our Support Office team members a hybrid working approach, because how we work is central to our ability to compete, innovate and win together. Our hybrid, flexible approach to work is based upon empowerment, accountability, care and trust and includes a balanced mix of remote and office-based working (our Head Office is based in Nottingham).

Why Boots

Our mission is to help everyone to feel good. This starts internally – with every colleague and every team. In our stores and pharmacies, our warehouses and our Support Office, we work together, putting our customers first and our colleagues at the heart of everything we do. We aim to attract, develop and retain the best people, with a huge range of opportunities for you to continue to grow with us… just bring your passion and commitment and we’ll do the rest.

Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.

*Boots has a commitment to our candidates and as such we do not accept speculative CVs from agencies. We have a defined list of preferred agency partners who may be invited to support us in sourcing candidates for particular roles.
We do accept speculative and unsolicited CVs submitted to Boots contractors and employees by any means other than through our recruitment portal under instruction from the Boots Recruitment Team*

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