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Digital Optimisation Assistant - Boots UK

Support Office»E-Commerce


Job Reference: 179066BR

Nottingham Support Office



The Optimisation Assistant role will provide opportunities to develop both digital & e-commerce skill sets.

Reporting into a Optimisation Lead and working collaboratively with A/B testing, UX, Operations, Planning & Ecommerce Trading teams.

• Auditing journeys across internal search, reviews, product recommendations, taxonomy and brand hubs
• Competitor analysis
• Using analytics tools to understand customer behaviour and implement journey improvements
• Ensuring that any changes comply with SEO & site performance guidelines
• Applying a test & learn approach to help deliver seamless customer experiences
• Reporting on impact of optimisation changes versus benchmark KPIs

About you:

• Experience in digital analytics, customer experience platforms & SEO
• Results orientated
• Inquisitive nature
• Communication & presentation skills
• Highly organised
• Agile & flexible mindset
• Desire to learn new things


We have a great range of benefits that go beyond salary and offer flexibility to suit you:

• Boots Pension Scheme
• 25 days holiday + bank holidays
• Discretionary annual bonus scheme
• Generous staff discount (Boots, Boot Opticians and Boots Hearing Care)
• £100 gift card for colleagues expecting/adopting a baby
• Access to corporate discounts, including retail, cinema, holidays etc (UK only)
• Discretionary annual bonus scheme
• Access to our Employee Assistance Programme
• Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, dental cover, life assurance, restaurant discount cards, activity passes, holiday buying and much more (exclusions may apply, eligible roles only)
• Onsite staff shop, opticians, gym, coffee shops, cafeteria, dry cleaning service and excellent travel links
*All rewards and benefits are subject to change and eligibility.

Why Boots

Our mission is to help everyone to feel good. This starts internally – with every colleague and every team. In our stores and pharmacies, our warehouses and our Support Office, we work together, putting our customers first and our colleagues at the heart of everything we do. We aim to attract, develop and retain the best people, with a huge range of opportunities for you to continue to grow with us… just bring your passion and commitment and we’ll do the rest.

Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

We offer a variety of flexible working patterns to support our colleagues to achieve a good work life balance, just speak to our Recruitment team to find out more.

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.

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Why Boots?

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