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Assistant Digital Optimisation Lead - Boots UK

Support Office»E-Commerce


Job Reference: 179065BR

Nottingham Support Office



Welcome to the team – an exciting team within Boots UK which is at the heart of our growth plans as more customers look to us for online help, advice and shopping inspiration, as well as of course the best Boots products, prices and offers.

As customers are changing, so are we - focusing on really understanding our customers’ needs and making the most of our great products and services to optimise the online shopping experience and drive growth.

About the opportunity:

The Optimisation Lead role will have the opportunity to help shape the strategic roadmap and drive positive change for customers. Reporting into the Optimisation Manager and line managing two Optimisation assistants. Working collaboratively with A/B testing, UX, Operations, Planning & Ecommerce Trading teams.

• Defining benchmark KPIs and growth targets for key journeys on the site
• Applying a test & learn approach to help deliver seamless customer experiences
• Using insights and key business objectives to prioritise changes in the pipeline
• Identify new technical features and help progress them through the product development process
• Seeking wider stakeholder inputs/feedback and building strong relationships
• Sharing best practices and recommending new strategies to the wider teams
• Ability to break down complex concepts so they can be understood by non-technical stakeholders
• Providing support, training and mentoring for the CRO assistants

About you:

• Experience in digital analytics, customer experience platforms & project management
• Results orientated
• Inquisitive nature
• Communication & presentation skills
• Highly organised
• Agile & flexible mindset
• Desire to learn new things


We have a great range of benefits that go beyond salary and offer flexibility to suit you:

• Boots Pension Scheme
• 25 days holiday + bank holidays
• Discretionary annual bonus scheme
• Generous staff discount (Boots, Boot Opticians and Boots Hearing Care)
• £100 gift card for colleagues expecting/adopting a baby
• Access to corporate discounts, including retail, cinema, holidays etc (UK only)
• Discretionary annual bonus scheme
• Access to our Employee Assistance Programme
• Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, dental cover, life assurance, restaurant discount cards, activity passes, holiday buying and much more (exclusions may apply, eligible roles only)
• Onsite staff shop, opticians, gym, coffee shops, cafeteria, dry cleaning service and excellent travel links
*All rewards and benefits are subject to change and eligibility.

Why Boots

Our mission is to help everyone to feel good. This starts internally – with every colleague and every team. In our stores and pharmacies, our warehouses and our Support Office, we work together, putting our customers first and our colleagues at the heart of everything we do. We aim to attract, develop and retain the best people, with a huge range of opportunities for you to continue to grow with us… just bring your passion and commitment and we’ll do the rest.

Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

We offer a variety of flexible working patterns to support our colleagues to achieve a good work life balance, just speak to our Recruitment team to find out more.

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.

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