Assistant Marketing Manager, InStore Marketing - Boots Opticians

Job reference: 154227BR Previous
Location: Nottingham Support Office
Function area: Marketing and Brand
Shift pattern: Full-time
Contract type: Permanent
Hours per week: Over 35 hours per week
Overview of the role:

Work right at the heart of the Marketing team within Boots Opticians, within our In-Store Marketing function.

Be involved in a wide variety of projects to ensure customers know the incredible products and services we offer in Boots Opticians. Fast paced and extremely passionate, our Marketing team drive our success and keep our customers coming back for more, through inspiring and innovative communications. Promoting our latest products, delivering great communications that make our customers feel good and inspiring our colleagues.

About the opportunity:

• Development and delivery of all ISM materials across Boots Opticians.
• Support Content/ISM Marketing manager in owning and developing the Boots Opticians content plan, leading cross functional teams to deliver on one seamless customer journey.
• Agency relationship management, working with our brand and in store marketing agencies providing best in class briefs to deliver on a variety of marketing and business KPIs.
• Working closely with property team to deliver highly impactful customer experiences across a variety of store projects.
• Development and delivery of a wide range of ad hoc projects

About you:

• Team orientated, forging strong relationships with a variety of teams across the Boots Opticians business.
• Delivers at pace, keeps all stakeholder engaged throughout the process.
• Thinks outside of Boots and not afraid to challenge the norm, always wanting to explore fresh ideas and approaches.
• Tenacious in approach and able to navigate complex processes to deliver on key projects.
• Has strong creative eye and able to brief relevant parties to deliver world class marketing activity.


We have a great range of benefits that go beyond salary and offer flexibility to suit you:

• Boots Pension Scheme
• 25 days holiday + bank holidays
• Discretionary annual bonus scheme
• Generous staff discount (Boots, Boot Opticians and Boots Hearing Care)
• £100 gift card for colleagues expecting/adopting a baby
• Access to corporate discounts, including retail, cinema, holidays etc (UK only)
• Discretionary annual bonus scheme
• Access to our Employee Assistance Programme
• Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, dental cover, life assurance, restaurant discount cards, activity passes, holiday buying and much more (exclusions may apply, eligible roles only)
• Onsite staff shop, opticians, gym, coffee shops, cafeteria, dry cleaning service and excellent travel links
*All rewards and benefits are subject to change and eligibility.

Why Boots Opticians

Boots Opticians is one of the leading optical chains in the UK. Our mission is to help everyone see their world vividly by helping customers to look and feel great. We are one Boots Opticians team – we work together, putting our customers first and our colleagues at the heart of everything we do.

We aim to attract, develop and retain the best people, who are passionate about providing outstanding service and care for our customers. In return we’ll provide you with the tools and skills to be your best, along with support and development to help you progress your career with us.

Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

We offer a variety of flexible working patterns to support our colleagues to achieve a good work life balance, just speak to our Recruitment team to find out more.

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.