Assistant Marketing Manager, Quarterly Mailer - Boots UK

Job reference: 154195BR Previous
Location: Nottingham Support Office
Function area: Marketing and Brand
Shift pattern: Full-time
Contract type: Permanent
Hours per week: Over 35 hours per week
About the opportunity:

This is a fantastic opportunity to join the team that manages the UK’s most loved loyalty card, the Boots Advantage Card. A key player in the Boots Advantage Card team, you’ll be a strategic marketing lead for the scheme, owning our well-loved Quarterly Mailer (QM) which delivers personalised, targeted offers to millions of our loyal customers each year.

Reporting into the Advantage Card Marketing Manager, you’ll work closely with our creative agencies, data analytics teams, trading category partners, finance teams and many others. This is a high-profile role with excellent opportunities to engage with key senior stakeholders across the business.

Your responsibilities will include:

• Ownership of the creative for the QM, from brief through to sign-off, working with our creative agency to shape the creative direction of the mailer
• Management of the print and postage of the QM, working closely with our agency partners to ensure the mailings are delivered on time and within budget
• Working with our trading category partners to source as many offers as possible, to make the QM as personalised as possible
• Closely monitor and evaluate the results of the targeted offers for continuous improvement and optimisation, reporting against key KPIs.
• Developing a programme of emails to support the QM, and using the QM to drive digital engagement in non-digital customers

About you:

• You’ll have a strong marketing background, ideally with experience of print marketing, as well as digital marketing
• A solid grounding in using data to inform your campaigns and make optimisations
• An understanding of promotions/offers and how to deliver mass personalisation at scale
• Excellent relationship building with internal stakeholders and external agency partners
• Excellent communication skills, both written and verbal
• Accuracy in checking work is important – strong attention to detail
• Commercially and financially aware


We have a great range of benefits that go beyond salary and offer flexibility to suit you:

• Boots Pension Scheme
• 25 days holiday + bank holidays
• Discretionary annual bonus scheme
• Generous staff discount (Boots, Boot Opticians and Boots Hearing Care)
• £100 gift card for colleagues expecting/adopting a baby
• Access to corporate discounts, including retail, cinema, holidays etc (UK only)
• Discretionary annual bonus scheme
• Access to our Employee Assistance Programme
• Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, dental cover, life assurance, restaurant discount cards, activity passes, holiday buying and much more (exclusions may apply, eligible roles only)
• Onsite staff shop, opticians, gym, coffee shops, cafeteria, dry cleaning service and excellent travel links
*All rewards and benefits are subject to change and eligibility.

Why Boots

Our mission is to help everyone to feel good. This starts internally – with every colleague and every team. In our stores and pharmacies, our warehouses and our Support Office, we work together, putting our customers first and our colleagues at the heart of everything we do. We aim to attract, develop and retain the best people, with a huge range of opportunities for you to continue to grow with us… just bring your passion and commitment and we’ll do the rest.

Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

We offer a variety of flexible working patterns to support our colleagues to achieve a good work life balance, just speak to our Recruitment team to find out more.

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.