Campaign Insight Analyst

Job reference: 149494BR Previous
Location: Nottingham Support Office
Function area: Insight and Analytics | IT
Shift pattern: Full-time
Contract type: Permanent
Hours per week: Over 35 hours per week
Campaign Insight Analyst – Personalisation & Customer Data Science

The Team
The Personalisation and Customer Data Science team at Boots uses our world-renowned Advantage Card Data to better understand our customers. Our aim is to turn insight into action, ensuring our marketing communications drive value for the business and feel highly personalised and relevant to the customer.

The Role
We are looking for a numerate, logical individual who is curious about customer data and passionate about creating actionable insights.

As a campaign insight analyst, you will utilise Boots Advantage Card data to develop customer insights that inform the development and targeting of our personalised marketing communications. Your role will involve analysing data from multiple sources to identify audiences for our marketing campaigns, building targeted campaign selections and working closely with stakeholders to help them understand the drivers behind campaign selections and performance. You will also be translating your findings effectively and presenting them to our business partners, providing insight that helps shape future strategies in order to improve what we do and drive commercial value.

Responsibilities

• Partner with our Marketing and other teams to plan and deliver targeted communications across multiple channels
• Build and deliver timely and accurate campaign selections, demonstrating attention to detail
• Present high-impact, actionable analysis and recommendations to the business, ensuring these are used to drive performance and strategic decisions
• Interpret findings to create compelling insights and clearly explain these to people across the organisation of varied disciplines and levels
• Be the voice of the customer by championing a data-driven, customer led approach to decision making
• Seek opportunities to further improve and optimise our personalisation capability, contributing to the development of key brands and channels.
• Shape and maintain relationships with key partners across the business


Who we’re looking for:

Successful candidates will have a passion for customer personalisation and insight, strong problem-solving skills and the ability to communicate the story behind the data. You will be comfortable working collaboratively within a team and excited about taking on responsibility and ownership. It is essential to be analytical, organised and have strong attention to detail. We value drive, curiosity, enthusiasm and someone who isn’t afraid to challenge the status quo.


Required Skills:

• Relevant previous experience or a degree with strong quantitative elements (i.e. includes statistics modules), such as Maths, Physics, Geography, Psychology
• Ability to translate business questions or challenges into analytical problems and use available data and tools to develop a scalable solution
• Experience of analysing data sets through SQL or similar tools
• Strong verbal and written communication skills - you will be presenting complex results to less technical audiences, using data visualisation skills to make complex ideas easier to digest
• Ability to translate business questions or challenges into analytical problems and use available data and tools to develop a scalable solution
• Strong attention to detail, with the drive to proactively investigate potential problems
• Ability to organise and prioritise own workload, often balancing multiple projects and campaigns simultaneously
• Experience of collaborating with others to achieve shared team goals
• Ability to take a proactive approach towards your career development, always aiming for improvement and helping others to achieve their best


Desirable Skills: Previously successful candidates have matched one or more of the below;

• Experience with data visualisation tools such as PowerBI
• Experience of targeting, optimisation or measurement of Marketing activity, using Adobe campaign or similar
• Experience using relational databases
• Demonstrable record of delivering results in a commercial environment.
• Expertise in working with large structured and unstructured data sets
• Proficiency in a coding language such as SQL, R, Python etc.

A bit about the team:

Led by a DataIQ Top 100 ‘Data Titan’ and shortlisted for the ‘Best Analytics Team’ DataIQ Award 2019, the Data & AI team (of which Personalisation and Customer Data Science is a part) is an industry acclaimed data science team within the Walgreens Boots Alliance group. The team provides globally scalable solutions for complex and diverse business problems and supports data-driven decision making across our global businesses

Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance and is the UKs leading pharmacy-led health and beauty retailer. With over 2,500 stores in the UK our purpose is to help our customers look and feel better than they ever thought possible. You can learn more by visiting boots.jobs.

What we can offer you:

We offer the chance to work in a consumer led environment with the chance to make an impact on a global scale. With a truly entrepreneurial mind-set, we recognise the importance of a diverse workforce who work collaboratively with shared values and ambition. We invest in our people by challenging you and developing you, and provide a great local reward scheme including:

• Competitive Salary & annual discretionary bonus plan
• 25 days annual leave, plus statutory bank holidays
• Generous staff discount scheme
• Flexible benefits scheme available ranging from private medical insurance, holiday buying, cycle to work scheme and many more
• Onsite Staff Shop, Opticians, Gym and Canteen
• Boots Benevolent Fund - a registered charity that can offer support to eligible current and former colleagues in the UK, as well as their immediate relatives and dependants, at times of financial hardship

Diversity and inclusion is at the centre of everything we do. We are an equal opportunity employer committed to a diverse and inclusive workforce. We offer a number of flexible working options to suit our colleagues’ needs including job share and part time working. Our website shows examples of colleagues enjoying different working patterns. If this interests you, please talk to us about it.
If you would like to become part of our story and make a difference – click apply and our recruitment partners will be in touch!

If you have any questions or queries regarding this vacancy, please contact
helen.doherty@boots.co.uk