Digital Copywriter

Job reference: 146604BR Previous
Location: Nottingham Support Office
Function area: Distribution
Shift pattern: Full-time
Contract type: Permanent
Hours per week: Over 35 hours per week
Digital Copywriter –

Welcome to the team – an exciting team within Boots UK which is at the heart of our growth plans as more customers look to us for online help, advice and shopping inspiration, as well as of course the best Boots products, prices and offers. As customers are changing, so are we: focusing on really understanding our customers’ needs and making the most of our great products and services to optimise the online shopping experience and drive growth.

About the opportunity

The Digital Copywriter role is part of the Digital Experience team in They use their copy skills and Content Management System (CMS) expertise to write, create and deliver assets and pages for and, to deliver the best customer experience to support our trading and marketing plans. This can include working on shop pages, service pages, promotions, hub pages, product prescriptions, SEO copy and more.
Being at the heart of Boots’ online proposition, you will have the opportunity to work with numerous stakeholders across the business. You will develop expertise in the end to end digital journey, building excellent foundations for career progression.

• Digital copy production and build of campaign assets for UK and ROI sites for specific business areas (i.e. departments, like beauty or healthcare)
• Lead your category areas and work collaboratively with the designers, channel teams and brands to deliver against marketing briefs across shop pages, homepages, and events
• Ensure assets are in line with our digital copy guidelines and the Boots brand, and fully integrated with marketing campaigns
• Represent and Digital Experience in cross functional project meetings and marketing squad meetings to understand requirements and ensure the site is aligned with other marketing channels
• Deliver digital projects, from brief to live, as required

About you

• Experience using a CMS (Adobe Experience Manager would be ideal)
• Digital copy skills and experience of writing short form copy for a commercial site – an understanding of UX and SEO would be very helpful
• Customer-focused with high attention to detail
• Experience following a style guide (or similar) to ensure a consistent tone of voice
• The ability to be flexible in a fast-paced environment and reactive to changing promotions, including amending assets and customer journeys
• Excellent organisation and communication skills with the ability to manage multiple tasks and deadlines

IMPORTANT NOTE: This role requires regular working outside normal offices hours. This typically involves working from 5am one or two times a month, occasional weekend working particularly at peak times and occasional overnight working e.g. for major launches. In general, you will be expected to be flexible with your working hours to meet business and customer needs.


We have a great range of benefits that go beyond salary and offer flexibility to suit you:
• Competitive salary
• Maternity / Paternity / Adoption leave pay
• Boots Pension Scheme
• Competitive holiday allowance
• Generous staff discount (Boots, Boot Opticians and Boots Hearing Care)
• £100 gift card for colleagues expecting/adopting a baby
• Access to corporate discounts, including retail, cinema, holidays etc (UK only)
• Discretionary annual bonus scheme
• Access to our Employee Assistance Programme
• Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, dental cover, life assurance, restaurant discount cards, activity passes, holiday buying and much more (exclusions may apply, eligible roles only)
• Onsite staff shop, opticians, gym, coffee shops, cafeteria, dry cleaning service and excellent travel links
*All rewards and benefits are subject to change and eligibility.

Why Boots

Our mission is to help everyone to feel good. This starts internally – with every colleague and every team. In our stores and pharmacies, our warehouses and our Support Office, we work together, putting our customers first and our colleagues at the heart of everything we do. We aim to attract, develop and retain the best people, with a huge range of opportunities for you to continue to grow with us… just bring your passion and commitment and we’ll do the rest.

Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

We offer a variety of flexible working patterns to support our colleagues to achieve a good work life balance, just speak to our Recruitment team to find out more.

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.