Marketing Specialist, Paid Media - Boots UK

Job reference: 143923BR Previous
Location: Nottingham Support Office
Function area: Marketing and Brand
Shift pattern: Full-time
Contract type: Permanent
Hours per week: Over 35 hours per week
The Media Specialist role is to support the delivery of effective communication campaigns across paid social campaigns and channels. The Media Specialist helps translate commercial and marketing objectives into communication briefs; they work closely with our media agency and key internal stakeholders to ensure that the campaigns are insight & data based. The Media Specialist also contributes to the performance reporting for their campaigns.

The Media Specialist will work closely with the wider Creative and Media Managers and Specialists to implement and optimize the media plan and mass personalisation within a zone. Focussed on the customer and a desire to deliver the key Marketing KPI’s of: Value perception / Brand affinity / New, to drive business growth.

Key Responsibilities:

• Planning and delivery of social media campaigns against commercial and marketing objectives
• Ensures the media plans are based on insight, customer journeys, performance data and analytics.
• Ensures martech supports the delivery of effective campaigns; works closely with data science and AI teams to use mass personalization across channels.
• Works with the Performance Manager and the Media Manager to measure and report on campaign & channel performance; ensures KPIs are in place for all activities.
• Works closely with the creative and content teams to ensure media assets are optimized across channels

Your experience:

• Demonstrable expertise in paid social platforms and how you deliver demonstrable performance for the business
• 2 years’ experience in social media and media advertising, client or agency side working on retail and/or consumer businesses.
• Experience of working closely with media agencies – planners and buyers; experience of working in close collaboration with creative and content teams.
• Understands how to incorporate customer insight and journeys with analytics to drive results.
• Strong commercial acumen; ability to drive measurable performance for the business.
• Proficiency in key martech tools, including GA, Coremetrics (or similar); understanding of performance tracking including econometric and MTA.
• Strong verbal and written communication, robust interaction with internal stakeholders and other members of the team.
• Ability to work at pace and deliver agility in response to business needs
• Works well with others and actively contributes towards team objectives
• Working under pressure, flexible, positive and focused during times of change

A bit about the team:

Work right at the heart of the business and join us on the exciting journey we’re on. Be involved in a variety of projects – working with great people and brilliant brands. Fast paced and extremely passionate, our Media Team drive our success and keep our customers coming back for more, through inspiring and innovative communications through social media advertising. Promoting our latest products, delivering great offers that make our customers feel good and inspiring our colleagues.

Our Benefits:

We have a great range of benefits that go beyond salary and offer flexibility to suit you:

• Boots Pension Scheme
• 25 days holiday + bank holidays
• Discretionary annual bonus scheme
• Generous staff discount (Boots, Boot Opticians and Boots Hearing Care)
• £100 gift card for colleagues expecting/adopting a baby
• Access to corporate discounts, including retail, cinema, holidays etc (UK only)
• Discretionary annual bonus scheme
• Access to our Employee Assistance Programme
• Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, dental cover, life assurance, restaurant discount cards, activity passes, holiday buying and much more (exclusions may apply, eligible roles only)
• Onsite staff shop, opticians, gym, coffee shops, cafeteria, dry cleaning service and excellent travel links

Why Boots:

Our mission is to help everyone to feel good. This starts internally – with every colleague and every team. In our stores and pharmacies, our warehouses and our Support Office, we work together, putting our customers first and our colleagues at the heart of everything we do. We aim to attract, develop and retain the best people, with a huge range of opportunities for you to continue to grow with us… just bring your passion and commitment and we’ll do the rest.

Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

We offer a variety of flexible working patterns to support our colleagues to achieve a good work life balance, just speak to our Recruitment team to find out more.

What’s next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.