Job reference: 141690BR Previous
Location: Nottingham Support Office
Function area: Marketing and Brand
Shift pattern: Full-time
Contract type: Permanent
Hours per week: Over 35 hours per week
The Copywriter will be instrumental in providing a wide range of beauty, health, pharmacy and wellness advice and information to Boots customers across all digital channels. They will work with the Copy and Editorial Lead and the wider copy, content and production teams to create and deliver a wide range of copy across our digital channels.
Working at the heart of Boots’ internal agency – The B-Hive – you will have the opportunity to work with numerous stakeholders across the business, developing expertise in the end-to-end digital journey.

About the opportunity

You will be a part of the B-Hive – our award-winning internal content and production studio, based in Nottingham. Be involved in a variety of projects – working with great people and brilliant brands. Fast paced and extremely passionate, our Marketing team drive our success and keep our customers coming back for more, through inspiring and innovative communications. Promoting our latest products, delivering great offers that make our customers feel good and inspiring our colleagues.

• Creating a wide range of beauty, health, pharmacy and wellness copy in Boots style and tone of voice
• Writing customer and SEO-friendly copy that is informative, engaging and supports the digital customer journey
• Working collaboratively with colleagues across the business to deliver on brief
• Producing copy, in Boots style and tone of voice, which works with and supports UX and SEO principles
• Creating and updating pages within various content management systems

About you

• Digital copywriting skills and experience of writing for web, email and social media
• Experience of, or an interest in, beauty, health, pharmacy and wellness
• CMS experience (such as Adobe Experience Manager)
• An understanding of UX and SEO and their application to marketing copy
• Attention to detail, excellent organisation and communication skills, plus flexibility


We have a great range of benefits that go beyond salary and offer flexibility to suit you:
• Competitive salary
• Maternity / Paternity / Adoption leave pay
• Boots Pension Scheme
• Competitive holiday allowance
• Generous staff discount (Boots, Boot Opticians and Boots Hearing Care)
• £100 gift card for colleagues expecting/adopting a baby
• Access to corporate discounts, including retail, cinema, holidays etc (UK only)
• Discretionary annual bonus scheme
• Access to our Employee Assistance Programme
• Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, dental cover, life assurance, restaurant discount cards, activity passes, holiday buying and much more (exclusions may apply, eligible roles only)
• Onsite staff shop, opticians, gym, coffee shops, cafeteria, dry cleaning service and excellent travel links
*All rewards and benefits are subject to change and eligibility.

Why Boots

Our mission is to help everyone to feel good. This starts internally – with every colleague and every team. In our stores and pharmacies, our warehouses and our Support Office, we work together, putting our customers first and our colleagues at the heart of everything we do. We aim to attract, develop and retain the best people, with a huge range of opportunities for you to continue to grow with us… just bring your passion and commitment and we’ll do the rest.

Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

We offer a variety of flexible working patterns to support our colleagues to achieve a good work life balance, just speak to our Recruitment team to find out more.

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.

If you have any questions about this vacancy, please contact