eCommerce Brand Lead, Unilever - Boots UK

Job reference: 140349BR Previous
Location: Nottingham Support Office
Function area: E-Commerce
Shift pattern: Full-time
Contract type: Permanent
Hours per week: Over 35 hours per week
Welcome to the team – an exciting team within Boots UK which is at the heart of our growth plans as more customers look to us for online help, advice and shopping inspiration, as well as of course the best Boots products, prices and offers. As customers are changing, so are we: focusing on really understanding our customers’ needs and making the most of our great products and services to optimise the online shopping experience and drive growth.

The Ecommerce Brand Lead is part of the ecommerce team, representing their brand across the various categories in which it plays. They are responsible for day to day trade of their specific brands and how they show up on, to achieve stretching growth targets.

Two roles are available, one to support Reckitt Benckiser, the other to support J&J. Each role will report into an Ecommerce Merchandising Manager but require working closely with the wider Ecommerce Trading team. The role is based in Nottingham, however, travel to London to liaise with brand partners will be required.

Key Responsibilities:

• Responsible for driving the revenue and profit targets for your brand, by ensuring the plan is as strong as possible and drives the right traffic to the site
• Accountable for the e-commerce metrics and optimisation of your brand across the and websites.
• Use insights from Boots and your brand to understand customer behavior, making decisions based on these insights to create a strong customer-focused plan using your insights and experience
• Required to work with a range of teams & individuals across, seeking out best practice and support from subject matters experts (e.g. copy writers, SEO specialists, AB testing, supply, PM) and, where appropriate, co-ordinating virtual teams to complete activities
• Full financial performance reporting on a weekly, monthly and ad hoc interim basis; ability to analyse, interpret and articulate performance drivers and identify risks and opportunities

A bit about you:

• Digital experience working in an e-commerce role or able to demonstrate an active interest in e-commerce with a strong understanding of online trading levers and performance marketing – confident in using data and insight to drive performance and in building and delivering plans
• Trading experience with strong financial acumen, able to analyse, interpret and articulate financial performance
• Cross functional working, a focus on brilliant delivery and relationship building are key as you will be working with a broad set of stakeholders
• High attention to detail and the ability to be adaptable. Must be highly organised, enthusiastic, and resourceful and have the ability to make decisions in a fast paced and complex environment.
• Clearly communicate timelines, tasks and deadlines to all stakeholders, highly proactive and the able to prioritise multiple tasks with minimum supervision

IMPORTANT NOTE: This role requires regular working outside normal offices hours. This typically involves working from 5am one or two times a month, occasional weekend working particularly at peak times and occasional overnight working e.g. for major launches. In general, you will be expected to be flexible with your working hours to meet business and customer needs.

A bit about us:

Work right at the heart of the business and join us on the exciting digital journey we’re on.

Play a leading role in driving growth by maximising the performance of your category and launching new ranges and products. Life in the team is fast paced, every day is different and brings new opportunities to optimise what we do. We work with great people across the business and externally to execute our digital strategy and meet our customers’ needs.

Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance and is the UKs leading pharmacy-led health and beauty retailer. With over 2500 stores in the UK our purpose is to help our customers look and feel better than they ever thought possible. You can learn more by visiting

What we can offer you:

• Competitive salary
• 25 days annual leave, plus statutory bank holidays
• Annual discretionary bonus plan
• Generous staff discount scheme including Boots Opticians - frames and contact lenses
• Competitive company pension scheme
• Flexible benefits scheme available ranging from private medical insurance, holiday buying, cycle to work scheme and many more
• Onsite Staff Shop, Opticians, Gym, Costa, Canteen, Dry Cleaning and Cash Point
• Boots Benevolent Fund - a registered charity that can offer support to eligible current and former colleagues in the UK, as well as their immediate relatives and dependants, at times of financial hardship

Diversity and inclusion is at the centre of everything we do. We are an equal opportunity employer committed to a diverse and inclusive workforce. We offer a number of flexible working options to suit our colleagues’ needs including job share and part time working. Our website shows examples of colleagues enjoying different working patterns. If this interests you, please talk to us about it.