Brand Manager - Aromotherapy Associates

Job reference: 140162BR Previous
Location: Sedley Place (Support Office)
Shift pattern: Full-time
Contract type: Permanent
Hours per week: Over 35 hours per week
Based in Brentwood, TW8 9DN

About the Job:

Are you a classically trained marketeer looking to spread your wings in a more entrepreneurial culture? Do you want to work on a leading global award winning, premium wellbeing brand? Are you looking to “Make Your Mark” in a fast-paced, beauty and wellness sector? If so, we may have the perfect opportunity for you!

We are currently looking to recruit a Global Brand Manager who will join our Marketing team on a full-time, permanent basis.

About Us:

Aromatherapy Associates is a leading global luxury beauty and spa brand with office locations in the UK, US, and Asia. Throughout our 35 Year history we have been on the mission to bring the power of aromatherapy and essential oils to the next generation. We want to make wellbeing accessible to all by bringing daily moments of reset throughout your day, for your mind, body and skin.

We have been successfully meeting the new wellbeing consumers needs and flexing to the changing environment, which has seen us grow over 200% year on year. We have even more exciting plans for expansion and growth that you will have a key part to play in.

Originally a founder led business, we are now in a unique position to bring the best of both worlds together. As part of Walgreens Boots Alliance, we have access to expert advice, research and world class training, whilst running independently with a family start up culture. We continue to live by one our founders Geraldine Howard’s beliefs: “It’s more than just a business, it’s a way of life”.

Our teamwork gives us agility, strength and creates great ideas. This year we also joined the family of B corporations, which confirms our pledge to put people and the planet on the same footing as profit.

Operating across multiple distributions channels; spa, retail, distributors, our own on-line channel and multiple categories bath, shower, skincare and home care, brings great variety and scope for stretch and learning and now here is the opportunity to join the team responsible for championing this exceptional brand!

The Role:

Our brand has gone from strength to strength, continually winning awards, making a difference and just voted Cool brand of the year for those that are up and coming, our leadership and plans are strong. As a Global Brand Manager, you will be a key member of the team to create and drive the future of the brand, with excellence in execution.

This role blends analytical rigour with imagination and creativity, helping set the direction for how the brand will grow, and to engage and delight consumers every step of the way.

Reporting into the Marketing Director the role is varied as you help shape and own the brand plan. You will lead and be the lynch pin to the total plan. Working to amplify and execute with excellence with the heads of commercial, trade marketing, e commerce, communications, NPD and leading the creative agency. We seek to be where the new wellbeing consumer is offering thought leadership and the right product. You can be assured you will make a real difference.

Opportunities come up all the time and with real time learning from our social analytics to fuel our insights and learning. However overall, the day -to-day responsibilities and accountabilities are as follows:

Strategy & Brand Planning: Support the Marketing Director in; Creating the global annual operating plan, executing a winning, distinct brand proposition based on consumer, customer and market insights. Identify gaps and opportunities to generate compelling insights to help develop the in-year plan, communication & innovation plans.

Marketing Plan & Campaign Development: Using the in-year global operating plan, create and lead the marketing plan, deliver all tactical campaigns, brand activation and NPD launches, working specifically with local countries for any adaptations needed

Excellence in Execution: Working with the relevant ‘heads of’ and agencies including PR, Social, and Creative and trade marketing to deliver and implement first class activations and channel excellence across all consumer touch points. This will include digital first thinking to ensure all activations are aligned with aa.com goals and strategy.

Brand Health & Identity: Working as the internal brand guardian. Ensure all our owned activations, partnership activations & retailer activations deliver on the principles of the brand, brand visual identity, brand tone of voice, distinctive assets & primary messages.

Brand Building NPD: Working closely with NPD manager to create activation plans for the NPD funnel, understanding how the concept will translate into consumer and customer plans, maintaining the creative heart to lead shoots and working on best-in-class toolkits

Leadership: Act as the brand guardian for individual activation campaigns and act as an ambassador for all markets/ peers to deliver brand consistency across the organisation. Create action and inspire and motivate others to make brand plans happen, at pace with the consumer and brand salience at the centre of everything you do.

Budget Management: Deliver on time and on budget and support the forecasting and reconciliation process for all brand spend.

Relationship Management: Be the key first point of contact for marketing and brand.

The Ideal Candidate:

As a Global Brand Manager, you will have an innate sense of gravitas, wanting to drive best-in-class marketing thinking and execution and continually develop as a professional. You will hold the consumer at the heart of everything you do, which in turn will drive a clear route to sales.

On top of this, we would like you to demonstrate some, or all, of the following:

o 4+ years Marketing experience, beauty or personal care desirable as is global exposure
o Experience of brand planning cycle and retail customer management.
o Experience of landing and amplifying NPD
o Strong Communicator/Influencer – experienced in influencing immediate stake holders internally and externally at same level and above with aptitude in storytelling, presentation writing and delivery
o understanding of the retail, media & digital landscape
o experience in leveraging digital & social vehicles
o Demonstrable campaign and creative experience (this does not have to be TV/print)
o Experienced in brand analytics – tracking and reporting on brand and commercial performance.
o Agency management experience

AA Benefits:

o £25 per month product allocation
o 20 days annual leave, plus bank holidays
o Life insurance
o Health insurance
o Employee discount across AA, Refinery Retail.
o Enhanced maternity/paternity leave
o Employee pension up to 5%
o Access to training platform
o Employee Assistance Program
o Discounted salon services at The Refinery (subject to availability)
o 20 days annual leave, plus 8 bank holidays