SEO Lead - Boots.com

SEO Lead – boots.com

6 Month FTC
Welcome to the Boots.com – an exciting team within Boots UK which is at the heart of our growth plans as more customers look to us for online help, advice and shopping inspiration, as well as of course the best Boots products, prices and offers. As customers are changing, so are we: focusing on really understanding our customers’ needs and making the most of our great products and services to optimise the online shopping experience and drive growth.
The SEO Lead is part of the digital marketing team within boots.com, responsible for being a search engine optimisation specialist leading the strategy, performance and execution of SEO.
Key Responsibilities
• Utilise SEO tools and website analytics dashboards to monitor search trends and natural search performance.
• Provide SEO keyword research and insights to the content marketing team to help inform the briefing and direction of content on Boots.com to support SEO KPIs.
• Conduct analysis and audits to feed into the ecommerce and merchandising teams for onsite SEO optimisations.
• Plan and deliver outreach campaigns to support linking-building; working with influencers/bloggers and digital PR channels to deliver growth in line with search insights, key seasonal periods, business priorities and launches.
• Coordinating the agency team; supporting prioritisation of workload, project development, timelines and results monitoring.

A bit about you…
• Experience within an SEO or digital marketing role
• Proficient and confident in managing large scale media budgets
• Strong analytical skills with experience in using data and insight to drive performance, inform strategy and deliver plans
• Willing to push boundaries and take calculated risks to gain a competitive advantage
• Excellent internal and external stakeholder management – confident engaging, influencing and holding to account team, peers, senior stakeholders and third parties
IMPORTANT NOTE: This role requires regular working outside normal offices hours. This typically involves working from 5am one or two times a month, occasional weekend working particularly at peak times and occasional overnight working e.g. for major launches. In general you will be expected to be flexible with your working hours to meet business and customer needs

A bit about us…
Work right at the heart of the business and join us on the exciting digital journey we’re on.
Play a leading role in driving boots.com growth by maximising the performance of our affiliates channel. Life in the boots.com team is fast paced, every day is different and brings new opportunities to optimise what we do. We work with great people across the business and externally to execute our digital strategy and meet our customers’ needs.
Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance and is the UKs leading pharmacy-led health and beauty retailer. With over 2500 stores in the UK our purpose is to help our customers look and feel better than they ever thought possible. You can learn more by visiting boots.jobs.
What we can offer you:
• Competitive salary
• 25 days annual leave, plus statutory bank holidays
• Annual discretionary bonus plan
• Generous staff discount scheme including Boots Opticians - frames and contact lenses
• Competitive company pension scheme
• Flexible benefits scheme available ranging from private medical insurance, holiday buying, cycle to work scheme and many more
• Onsite Staff Shop, Opticians, Gym, Costa, Canteen, Dry Cleaning and Cash Point
• Boots Benevolent Fund - a registered charity that can offer support to eligible current and former colleagues in the UK, as well as their immediate relatives and dependants, at times of financial hardship
Diversity and inclusion is at the centre of everything we do. We are an equal opportunity employer committed to a diverse and inclusive workforce. We offer a number of flexible working options to suit our colleagues’ needs including job share and part time working. Our website shows examples of colleagues enjoying different working patterns. If this interests you, please talk to us about it.
If you would like to become part of our story and make a difference – click apply and our recruitment partners will be in touch!
If you have any questions or queries regarding this vacancy please contact helen.doherty@boots.co.uk
Please click the link below or copy and paste it into your browser for a peek into our fantastic Support Office:https://www.youtube.com/watch?v=axCjyJN3KJs&feature=youtu.be