Media Manager, Marketing - Boots UK

Job reference: 128736BR Previous
Location: Nottingham Support Office
Function area: Marketing and Brand
Shift pattern: Full-time
Contract type: Secondment
Hours per week: Over 35 hours per week
The Media Manager’s role is to deliver effective communication campaigns across social channels. The MM translates commercial and marketing objectives into communication briefs; they work closely with our media agency and key internal stakeholders to ensure that the campaigns are insight & data based. The MM owns performance reporting for their campaigns. The MM recommends budget allocation that will deliver optimum commercial or strategic impact.

Key Responsibilities:

• Strategic media planning: understands how commercial and marketing objectives can be delivered through social media campaigns. Works in collaboration with commercial teams to agree priorities.
• Accountable for strategic and tactical media plans using insight, customer journeys, performance data and analytics.
• Utilizes martech to support the delivery of effective campaigns; works closely with data science and AI teams to drive mass personalization across channels.
• Performance tracking and reporting: works with the Performance Manager to measure and report on campaign & channel performance; ensures KPIs are in place for all activities.
• Works closely with media agency and internal media teams to ensure social campaigns are fully integrated
• Drives meaningful innovation; identifies new, innovative ways of reaching customers. Understands how MarTech can support the delivery of effective campaigns.
• Works closely with the creative and content teams to ensure media assets are optimized across channels
• Supports development of Level 6 colleagues

Your Experience:

• Demonstrable expertise in key media channels, especially paid social platforms and how they deliver demonstrable performance for the business
• Media planning experience client or agency side working on retail and/or consumer businesses
• Experience of managing media agencies – planners and buyers; experience of working in close collaboration with creative and content teams.
• Understands how to incorporate customer insight and customer journeys with analytics to drive results.
• Strong commercial acumen; ability to drive measurable performance for the business. Analytical and structured.
• Proficiency in key martech tools, including GA, Coremetrics (or similar); understanding of performance tracking including econometric and MTA.
• Budget management experience

A bit about the team:

Work right at the heart of the business and join us on the exciting journey we’re on. Be involved in a variety of projects – working with great people and brilliant brands. Fast paced and extremely passionate, our Marketing team drive our success and keep our customers coming back for more, through inspiring and innovative communications. Promoting our latest products, delivering great offers that make our customers feel good and inspiring our colleagues.

Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance and is the UKs leading pharmacy-led health and beauty retailer. With over 2500 stores in the UK our purpose is to help our customers look and feel better than they ever thought possible. You can learn more by visiting boots.jobs.

What we can offer you:

• 25 days annual leave, plus statutory bank holidays & option to buy an additional 5 days annual leave
• Annual discretionary bonus plan
• Market leading staff discount scheme including Boots Opticians - frames and contact lenses
• Competitive company pension scheme
• Flexible benefits scheme available ranging from private medical insurance, cycle to work scheme and many more
• Onsite Staff Shop, Opticians, Gym, Costa, Canteen and Dry Cleaning
• Boots Benevolent Fund - a registered charity that can offer support to eligible current and former colleagues in the UK, as well as their immediate relatives and dependants, at times of financial hardship

Diversity and inclusion is at the centre of everything we do. We are an equal opportunity employer committed to a diverse and inclusive workforce.