Intergrated Media Planner, Marketing - Boots UK

Job reference: 127737BR Previous
Location: Nottingham Support Office
Function area: Marketing and Brand
Shift pattern: Full-time
Contract type: Permanent
Hours per week: Over 35 hours per week
The Integrated Media Planner’s role is to deliver effective communication campaigns across all paid, earned and owned channels.

The IMP translates commercial and marketing objectives into communication briefs; they work closely with our media agency and key internal stakeholders to ensure that the integrated plans are insight & data based. The IMP owns performance reporting for their campaigns.

The IMP recommends budget allocation across channels that will deliver optimum commercial or strategic impact.

Key Responsibilities:

• Strategic media planning: understands how commercial and marketing objectives can be delivered through integrated media campaigns. Works in collaboration with commercial teams to agree priorities
• Uses data, analytics and martech to deliver effective campaigns and report on performance; ensures KPI and targets are in place for all campaigns
• Works closely with Data Science and AI teams to delivery mass personalisation across channels
• Manages relationships with media agency and internal teams
• Delivers meaningful innovation; identifies new, innovative ways of reaching customers. Understands how martech can support the delivery of effective campaigns.
• Works closely with the creative and content teams to ensure media assets are optimized across channels

A bit about you:

• Demonstrable expertise in digital media channels, particularly addressable media; good knowledge of ATL media and some understanding of owned channels useful
• Analytical and data led mindset; keen & proficient user of martech tools including GA, Coremetrics and MTA solutions.
• Demonstrable ability to develop effective integrated communication plans in line with customer journeys.
• Strong commercial acumen; ability to drive performance and achieve commercial objectives.
• Experience of media planning client/agency side and working closely with content and creative teams to make sure assets are optimised

A bit about the team:

The Omni-channel media team has been created to ensure our paid, owned and earned media strategy delivers demonstrable commercial performance for the business. This will be achieved through:

1. Improved Individual channel performance: acceleration of mass personalization and our ability to optimize campaigns through data + tech + content
2. Improved cross-channel performance through re-engineering our planning process to be customer-centric, not product or channel centric. We will also establish robust cross channel performance tracking and reporting.
3. Ensure the integrated media plan is informed by the customer journey and aligned to our commercial objectives
4. Develop new media solutions for our brand partners to generate profitable and sustainable growth

Fast paced and extremely passionate, our Marketing team drive our success and keep our customers coming back for more, through inspiring and innovative communications. Promoting our latest products, delivering great offers that make our customers feel good and inspiring our colleagues.

Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance and is the UKs leading pharmacy-led health and beauty retailer. With over 2500 stores in the UK our purpose is to help our customers look and feel better than they ever thought possible. You can learn more by visiting boots.jobs.

What we can offer you:

• 25 days annual leave, plus statutory bank holidays & option to buy an additional 5 days annual leave
• Annual discretionary bonus plan
• Market leading staff discount scheme including Boots Opticians - frames and contact lenses
• Competitive company pension scheme
• Flexible benefits scheme available ranging from private medical insurance, cycle to work scheme and many more
• Onsite Staff Shop, Opticians, Gym, Costa, Canteen and Dry Cleaning
• Boots Benevolent Fund - a registered charity that can offer support to eligible current and former colleagues in the UK, as well as their immediate relatives and dependants, at times of financial hardship

Diversity and inclusion is at the centre of everything we do. We are an equal opportunity employer committed to a diverse and inclusive workforce.