Digital Copywriter, – Boots UK

Job reference: 124728BR Previous
Location: Nottingham Support Office
Function area: E-Commerce
Shift pattern: Full-time
Contract type: Permanent
Hours per week: Over 35 hours per week
We’re looking for a motivated and creative Senior Copywriter to join the Digital Experience team, to manage the delivery of digital content from brief to live on our UK and ROI websites.

You’ll manage your own team of experienced copywriters and work with a wider team of designers and UX specialists, to ensure all briefs that come into the team are ready for production, copy resource planned, digital copy created, tested across various breakpoints, quality checked, approved and published - to provide a customer experience to remember. In a fast paced and reactive environment, you’ll be relied upon to deliver a best-in-class digital experience.
Key Responsibilities

• Owning digital copy production from the handover of briefs into the copy team, through to creation of copy, testing, quality control, final page approvals and publishing to live
• Key copy lead for high profile campaigns such as Christmas and Black Friday to establish and apply principles in line with the wider marketing campaigns
• Stakeholder management with internal teams and external agencies including commercial and operations teams, and marketing communications
• Managing key stakeholder and copy team approvals before go live, and monitoring and reviewing performance during and after the activity
• Staying current with emerging technology, industry best practices and design trends/patterns, thinking about how these can be applied to our business
• Responsibility for the development and coaching of a small team of copywriters
A bit about you…

• You’ll have strong experience copywriting for a commercial site
• Foundational digital UX skills would be advantageous
• CMS experience (Coremedia would be ideal)
• Experience of motivating and line managing a small team
• Excellent project management, organisation and communication skills
• High attention to detail
• Collaborative stakeholder management
• Customer focussed thinking
• Flexibility, as ‘out of hours’ working may be required
A bit about us…

Work right at the heart of the business and join us on the exciting journey we’re on. Be involved in a variety of projects – working with great people and brilliant brands. Fast paced and extremely passionate, our Marketing and Digital Experience teams drive our success and keep our customers coming back for more, through inspiring and innovative communications. Promoting our latest products, delivering great offers that make our customers feel good and inspiring our colleagues.

Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance and is the UKs leading pharmacy-led health and beauty retailer. With over 2500 stores in the UK our purpose is to help our customers look and feel better than they ever thought possible. You can learn more by visiting

What we can offer you:

• Competitive Salary
• 25 days annual leave, plus statutory bank holidays
• Annual discretionary bonus plan
• Generous staff discount scheme including Boots Opticians - frames and contact lenses
• Competitive company pension scheme
• Flexible benefits scheme available ranging from private medical insurance, holiday buying, cycle to work scheme and many more
• Onsite Staff Shop, Opticians, Gym, Costa, Canteen, Dry Cleaning and Cash Point
• Boots Benevolent Fund - a registered charity that can offer support to eligible current and former colleagues in the UK, as well as their immediate relatives and dependants, at times of financial hardship

Diversity and inclusion is at the centre of everything we do. We are an equal opportunity employer committed to a diverse and inclusive workforce. We offer several flexible working options to suit our colleagues’ needs including job share and part time working. Our website shows examples of colleagues enjoying different working patterns. If this interests you, please talk to us about it.

If you would like to become part of our story and make a difference – click apply and our recruitment partners will be in touch!
Please click the link below or copy and paste it into your browser for a peek into our fantastic Support Office: