We help our customers feel good by...
creating the products, offers and in-store experience they love - and making sure they hear about them.

Our Brand and Marketing teams work together to ensure the success of our products and raise the profile of our customer-led brand. They are the people behind our award-winning TV campaigns, our enticing offers and our innovative product ideas, such as Protect & Perfect.

These teams are organised into two separate functions:

Boots Brands & Exclusives

This area of the business is divided into four core teams - Boots Pharmaceuticals, Beauty Brands, Exclusives & Christmas and Retail Own Brand. The team is responsible for developing our brand portfolio across each of these areas to increase our share of the health and beauty market, both in the UK and globally. This stretches from sourcing brands globally to developing inspiring product ideas to keep us ahead of the competition.

Our experience in these markets is unrivalled. As well as offering you the opportunity to work on one of our high profile brands such as No 7, Soltan, or Soap & Glory, you can also expect to see significant investment in innovation and new brand launches that will continue to delight our customers.

Marketing

Our Marketing teams come up with the strategy that keeps customers returning and business booming: what our TV ads look like; our in-store promotions; how we reward over 16 million Advantage Card holders. Marketing is at the heart of our success, gathering insights into our customers' needs and ensuring we continue to meet them.

Marketing is divided into four main areas:

• Customer Communications, the team behind our award winning "Here Come The Girls" TV ads, tell customers about everything from products to community projects and charitable work.
• Loyalty, Insight and Multi-Channel, this team know exactly what our customers like by analysing our Loyalty card data, so we can delight them with insightful direct mail campaigns. Along with boots.com, which is at the heart of our growing Boots business, we aim to make it  increasingly simple and a popular place to shop online for our customers. Find out more about our Customer Analysts or boots.com
• In-Store are behind our in-store offers, making customers aware of fantastic products like Protect & Perfect and Soap & Glory.
• Space & Layout, including the Merchandising team, ensure our customers have an amazing shopping experience with an excellent product range. Find out more here.

Key roles

Brand Managers

Marketing Roles

Customer Analysts